Blue to New asthma campaign

The North East and North Cumbria ICB’s #BlueToNew campaign launched on 5 May (World Asthma Day).

This campaign aims to help people with asthma receive the best possible care. It encourages patients who rely on a blue (reliever) inhaler to consider whether an upgraded combination inhaler may work better for them, by booking an asthma review with their GP practice.

To support the campaign, we’ve developed a communications toolkit that includes:

• Content for websites to inform patients
• Digital screen assets for waiting rooms
• Ready-to-use messaging for wider patient communications

The toolkit is designed to make it easy to raise awareness and prompt patients to book a review.

You can download all campaign materials here: Blue to New toolkit

The ICB would greatly appreciate your support in sharing these messages to help reach as many patients as possible.

If you have any questions, please contact: [email protected]